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  • Writer's pictureLetícia Eduarda

Urandir Responds: Entrepreneurship


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  1. Is it worth starting a business in 2024?

Absolutely! Despite the economic challenges, 2024 presents several interesting opportunities for entrepreneurs. Here are 3 reasons why it is worth starting a business this year:


1- Growth of social and sustainable entrepreneurship, with demand for solutions that address social and environmental issues.


2- Increase in remote work and the digital economy, creating opportunities for new online business models.


3- Changes in consumer habits due to the pandemic, creating space for new products and services.


  1. What is important to look for when starting a business?

When starting a business in 2024, it is crucial to focus on a few key factors to increase your chances of success:


Solve a real problem

Identify a significant problem that your company can solve uniquely and better than the competition. Deeply understand your target audience and their needs.


Continuously innovate

Stay up to date with the latest trends and technologies in your industry. Be agile and adaptable to seize new opportunities and differentiate yourself from the competition.


Build relationships

Build a network of valuable contacts, including experienced mentors, investors, partners, and customers. Strong relationships are key to growth.


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